What is a Trademark?

I am often asked, "What is a trademark and what does it get me?"  Well, the first part of that questions is fairly straight forward, the second part, not so straight forward, but let me try to help. What is a trademark?  A trademark is something that is used to promote your small business.  What immediately comes to mind is your small business name, however a mark could be a logo, a phrase, such as your tagline, a Read More